{"id":1620,"date":"2024-01-15T20:34:00","date_gmt":"2024-01-15T19:34:00","guid":{"rendered":"https:\/\/ignaciodemiguel.es\/?p=1620"},"modified":"2024-01-15T19:02:22","modified_gmt":"2024-01-15T18:02:22","slug":"web-posicionamiento-marca","status":"publish","type":"post","link":"https:\/\/ignaciodemiguel.es\/web-posicionamiento-marca\/","title":{"rendered":"Nueva web con nuevo posicionamiento de marca"},"content":{"rendered":"\n<p>En este episodio te cuento algo que salta a la vista: he actualizado mi web cambiando la orientaci\u00f3n de mi posicionamiento de marca.<\/p>\n\n\n\n<p>Ahora me centro en la narrativa como eje que permite hacer cualquier cosa. Y me permite dedicarme tanto a temas de negocio, como a <a href=\"https:\/\/agenciapodcast.com\" target=\"_blank\" rel=\"noopener\">Agencia P\u00f3dcast<\/a>, a ense\u00f1ar cosas de <a href=\"https:\/\/agenciapodcast.com\/formacion-en-formato-audio\/\" target=\"_blank\" rel=\"noopener\">escritura y comunicaci\u00f3n<\/a> o a hablar de <a href=\"https:\/\/hombredecimo.com\" target=\"_blank\" rel=\"noopener\">Ciencia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este episodio te cuento algo que salta a la vista: he actualizado mi web cambiando la orientaci\u00f3n de mi posicionamiento de marca. Ahora me centro en la narrativa como eje que permite hacer cualquier cosa. Y me permite dedicarme tanto a temas de negocio, como a Agencia P\u00f3dcast, a ense\u00f1ar cosas de escritura y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"https:\/\/ignaciodemiguel.es\/wp-content\/uploads\/2024\/01\/IDM_03241.mp3","cover_image":"","cover_image_id":"","duration":"3:16","filesize":"4.49M","date_recorded":"2024-01-15 20:34:00","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"4706428","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[87],"series":[92],"episode_featured_image":"https:\/\/ignaciodemiguel.es\/wp-content\/uploads\/2024\/01\/semana0324111.png","episode_player_image":"https:\/\/ignaciodemiguel.es\/wp-content\/uploads\/2024\/02\/caratula_ignacio-de-miguel_v3.png","download_link":"https:\/\/ignaciodemiguel.es\/podcast-download\/1620\/web-posicionamiento-marca.mp3","player_link":"https:\/\/ignaciodemiguel.es\/podcast-player\/1620\/web-posicionamiento-marca.mp3","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/ignacio-de-miguel\/id1690353092","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"rss":{"key":"rss","url":"https:\/\/ignaciodemiguel.es\/feed\/podcast\/","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3YnKqG9CicoHabTFMlCjOk","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/ignaciodemiguel.es\/feed\/podcast\/ignacio-de-miguel","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"MSPrAJUX4L\"><a href=\"https:\/\/ignaciodemiguel.es\/web-posicionamiento-marca\/\">Nueva web con nuevo posicionamiento de marca<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ignaciodemiguel.es\/web-posicionamiento-marca\/embed\/#?secret=MSPrAJUX4L\" width=\"500\" height=\"350\" title=\"\u00abNueva web con nuevo posicionamiento de marca\u00bb \u2014 Narrativa y Negocios\" data-secret=\"MSPrAJUX4L\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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